The new look ticks all the classic design boxes from a low cost livery requirement – bold, fresh, contemporary with a soft, fun and approachable image that is easy to maintain. “The new look puts the airline’s Heart on display, showcasing the strength of the nearly 46,000 Employees Companywide-whose dedication can be felt by every Customer each time Southwest Airlines connects them to what’s important in their life.” states Southwest. The biggest change is adopting the heart logo that has been associated with the airline for years, and bringing it onto the plane, as a ‘shield’ decal on the underside and situated next to the entrance doors. The only real change is the logotype, now a simple ‘Southwest’ in Title case, in white, boldly emblazoned at the front of the fuselage – instead of the tail where it once sat – offering a softer friendly feel. The airline has opted for a simple refresh of their current livery, adopting stronger, more contemporary colours. The new look in a bold and basic blue, red, and yellow may appear bright and cheery but it is nothing groundbreaking – and the airline would most likely want to agree. Southwest Airlines today, officially (compared to the leaked images on social media) revealed their updated livery and corporate image. Bear with us a bit, but Southwest’s refreshed logo and livery speaks volumes to this concept. Talk to any designer after a few drinks, and the usual story will come up, that “design is cyclical and everything that we see now has been seen before”.
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